AI JUST TOOK OVER THE SALES FLOOR: WHAT CHATGPT'S INSTANT CHECKOUT MEANS FOR YOUR BRAND

OpenAI’s ChatGPT now allows users to purchase products directly within chat via its new Instant Checkout feature. This game-changing shift transforms how luxury brands engage customers, merging conversation and conversion. Discover how AI-driven commerce is reshaping brand storytelling, customer experience, and the future of premium sales.