Blog
BRAND VS BRANDING – WHY EMOTIONAL BRANDING WINS
Brand vs. branding- it’s just semantics. True success comes from emotional branding: building authentic connections that make people feel something real. Beyond visuals and logos, it’s the consistent experiences, stories, and values that turn customers into loyal fans. Feelings, not features, create unforgettable brands.
AI JUST TOOK OVER THE SALES FLOOR: WHAT CHATGPT'S INSTANT CHECKOUT MEANS FOR YOUR BRAND
OpenAI’s ChatGPT now allows users to purchase products directly within chat via its new Instant Checkout feature. This game-changing shift transforms how luxury brands engage customers, merging conversation and conversion. Discover how AI-driven commerce is reshaping brand storytelling, customer experience, and the future of premium sales.
HOW MUCH SHOULD HOTELIERS REALLY SPEND ON MARKETING IN 2026?
Hoteliers are spending under 3% on marketing while OTAs invest over 50%. To regain control and boost profits, hotels must invest strategically in direct bookings, tech, storytelling, and seasonal optimization. Experts recommend 5–25% depending on property stage and goals. Smart allocation beats low spend.
THIS COFFEE COMES FROM CAT SH*T AND SELLS FOR MORE THAN GOLD
Kopi Luwak, known as civet coffee, is one of the world’s rarest and most expensive brews. Priced higher than gold, its value lies not in taste but in scarcity, mystique, and storytelling. Born in the Indonesian jungle, it transforms a humble bean into a legendary luxury experience.
BE THE ANSWER: THE NEW WAY CUSTOMERS CHOOSE BRANDS
The way brands are discovered has changed. AEO ensures your brand is the answer in AI-driven searches, using Q&A content, schema markup, and conversational optimization for modern growth.
HOW TO CREATE A BRAND GUIDELINE THAT PROTECTS TRUST AND DRIVES GROWTH
Create brand guidelines that protect trust, preserve brand equity, ensure clarity, maintain consistency, and drive growth for premium brands. Align your identity across social media, proposals, in-store experiences, and every audience touchpoint.
LUXURY’S $800M LESSON: HOW TO APPLY THE LVMH–FLEXJET PLAYBOOK TO YOUR BRAND
LVMH’s $800M stake in Flexjet isn’t just a jet deal—it’s a masterclass in luxury brand strategy. Discover how the world’s top luxury group builds ecosystems of access, influence, and cultural capital—and how your brand can apply the same playbook without an $800M budget.
INCONSISTENT MESSAGING IS QUIETLY KILLING YOUR GROWTH
Inconsistent branding isn’t just an aesthetic issue—it’s a growth killer. Every off-brand post, conflicting tone, or misaligned visual erodes trust and confuses your audience. This article reveals why brands without clear guidelines scale chaos instead of confidence—and how to fix it with strategies that protect your reputation, attract premium clients, and drive revenue.
HOW STORYTELLING AND INFLUENCE ARE DISRUPTING LUXURY REAL ESTATE (AND HOW TO GET AHEAD OF IT)
Luxury real estate is no longer about what a home has—it’s about how it makes people feel. This article unpacks how lifestyle branding, influencer marketing, and emotional storytelling are becoming the new standard for premium property marketing. If you're still just selling features, you're already behind.
FIFA 2026 STRATEGY: WHY SMART BRANDS ARE ALREADY EXECUTING
FIFA 2026 is more than a sports event—it's a global brand moment, and most businesses won’t be ready. From hospitality to fashion, now is the time to align your brand strategy, customer experience, and cultural positioning to meet the moment. This isn’t just about visibility—it’s about owning attention on the world stage. Here's how to prepare before it's too late.
BEN TRODD AT THE HELM: WHAT THE NEW CEO OF FOUR SEASONS YACHTS SIGNALS FOR THE FUTURE OF ULTRA-LUXURY TRAVEL
When Four Seasons appointed longtime brand insider Ben Trodd as CEO of its new Yachts division, it wasn’t just a leadership move—it was a strategic statement. This article explores how his return signals a new era of ultra-luxury travel, brand convergence, and high-touch hospitality at sea. Discover why this venture will reshape expectations across land, air, and ocean.
HIGH-TOUCH STORYTELLING IN WINE & SPIRITS - WHY TASTE ALONE ISN’T ENOUGH
In luxury wine & spirits, taste is only the beginning. What elevates a brand is memory—crafted through emotional storytelling, cultural fluency, and moments your customer will never forget. This post breaks down how high-touch brands create resonance, not just recognition.