BEN TRODD AT THE HELM: WHAT THE NEW CEO OF FOUR SEASONS YACHTS SIGNALS FOR THE FUTURE OF ULTRA-LUXURY TRAVEL

When Four Seasons appointed longtime brand insider Ben Trodd as CEO of its new Yachts division, it wasn’t just a leadership move—it was a strategic statement. This article explores how his return signals a new era of ultra-luxury travel, brand convergence, and high-touch hospitality at sea. Discover why this venture will reshape expectations across land, air, and ocean.